About the Team


   Itai Ben-Gal


   Victor Nemirovsky


   Adam Gold


   Amy Jalili


   Joseph Ben-Gal


   Hannah Webber


   Alex Boyd




   Brandon Mason


   DJ Blake


   Brennan Crispin


   Tim Dieffenbaugher


   Robb O'Brien


   Matt Blouin


   Scott Jaschuk


   Adam Lezotte


   Rachel Miller


   Jacob Smith




Itai Ben-Gal - CEO and Co-Founder

Itai holds degrees in both Management Information Systems (MIS) and Management from the University of Michigan, where he founded his first company, Cube Systems, an IT service provider. In 2004, Itai joined Cognitens, Inc. as an IT Manager and Application Engineer. Following Cognitens’ acquisition by Hexagon Metrology, Itai joined Perceptron, Inc. (NASDAQ:PRCP) and focused on the implementation of large-scale, laser-based computerized measurement systems. While at Perceptron, Itai implemented innovative distributed measurement solutions.

Itai has always had a love for movies and home theater. In 2003, the journey began to build his home theater after a local home theater club meet. After years of learning and assisting others with their own theaters, Itai designed and built his own home theater. The theater incorporates several unique solutions, earning him a feature in the DVD series “Home Theaters Revealed”.

Following the completion of his theater, Itai was dissatisfied with existing control systems and began researching new solutions. After discussing with his friend Victor the “Internet in the living room”, cloud computing, and smartphone and tablet platforms, iRule was founded.

Itai is a board member of the Consumer Electronics Association TechHome Division.


Victor Nemirovsky - CTO and Co-Founder

Victor studied computer science at Hadassah Technology College in Jerusalem, Israel. During his studies, he served as technical support for an Internet service provider. His graduation project was an email server that converted incoming emails and sent the messages over a fax machine.

With a degree in computer science, Victor began working as a software engineer in a startup company developing client-server applications. Later, Victor joined Cognitens, Ltd., where he developed applications for 3D vision measurement systems. Four years later Victor was promoted to a team leader and sent to Michigan to lead highly customized software engineering solutions for Cognitens’ customers. Following Cognitens’ acquisition by Hexagon Metrology, Victor led the design and development of robotic automated solutions. In 2009, Victor’s drive to explore and use new technologies, together with fast learning abilities, earned him a promotion to project leader.


Adam Gold - VP Sales

Adam is a native Detroiter who brings 21 years of experience in the AV industry to iRule and On Controls. He has held a variety of positions with some of the industry’s leading electronics manufacturers such as Crestron, Bose, Mitsubishi, and Middle Atlantic Products and has extensive experience in system integration, channel and partner development, sales management, and relationship-building. Adam’s technical background consists of pro audio, projection systems, AV distribution, lighting controls, and automation in both the residential and commercial markets. His enthusiastic approach to sales and commitment to customer satisfaction helps make iRule and On Controls the best choice for our end users and professional integrators alike.


Joseph Ben-Gal - CFO

Joseph has over 30 years of business experience with small-medium-size high tech companies. As CFO, Joseph raised over $250 million and led multiple IPO’s on NASDAQ, the London Stock Exchange and TASE. Joseph led business development efforts resulting in numerous joint ventures and partnerships with fortune 500 companies in the U.S. and Asia. Joseph also has vast experience in mergers and acquisitions (M&A).

Joseph received his B.A. in Economics from The Hebrew University in Jerusalem and an MBA from the Technion in Haifa. Joseph is a Board member of the Detroit Chapter of the American Technion Society (ATS) and of MIBB (Michigan Israel Business Bridge).


Hannah Webber - Director of Operations

Hannah began her career working in finance for Cambridge Associates, an investment consulting firm, where she specialized in non-profit investment advisement. Her specialties included investment manager due diligence, asset allocation, and risk analysis. She then switched firms to Accenture and focus to merger and acquisition strategy consulting. As a strategy consultant she advised clients on business process improvement, management structure, and growth strategy. Hannah joined the iRule team in 2014 as Director of Operations.

Hannah received her MBA from the Kellogg School of Management at Northwestern University with majors in Strategy, Finance, and Marketing, and her BS in psychology from Trinity College.


Amy Jalili - Director of Marketing

Amy joined iRule in the fall of 2014 and brings over a decade of B2B marketing experience which she applies to her role in managing the company's corporate, channel, brand, direct, product and partner marketing activities.

A Michigan native, Amy began her career in real estate finance and technology, transitioning to commercial real estate in 2010. She most recently led the creation and implementation of cross-channel strategic marketing solutions, digital advertising and communications as Director of Marketing for Farbman Group. Prior to her time with Farbman, Amy worked for Friedman Integrated Real Estate Solutions, leading digital marketing and technology efforts for the commercial firm.

Having spent half a decade promoting the revitalization efforts of some of Detroit's most premier and historic buildings, Amy is excited to have the opportunity to continue her participation in the city's resurgence by joining the team at iRule.


Alex Boyd - Software Engineer

Alex earned a Bachelor Degree in Computer Science from Michigan State University in May 2011, and a Master of Science in Software Engineering from University of Michigan in May 2013. While at MSU, he worked as technical support in the National Super Conducting Laboratory (NSCL), and as a Software Engineering Intern at EKK Inc. His senior capstone project, sponsored by Motorola Mobility, involved Enhanced Content Authoring Services, which allowed content providers the ability to tailor unique multimedia experiences for users on tablets and mobile devices.

Alex joined New World Systems in May 2011, as a Solution Consultant where he worked on building, maintaining, and installing public safety software. Seven short months later, in December, 2011, Alex joined iRule as a software engineer.


Mohammad Zakaria Chowdhury - Software Engineer

Mohammad earned his Bachelor in Computer Science & Engineering from Shahjalal University of Science & Technology, Bangladesh. After graduation in 2006, he started his career as freelance web developer, and in 2007, started ‘Webcraft Bangladesh’, his own software development company, hiring and leading a team of website, graphics, and mobile app developers. Initially web-focused, the team later developed cross-platform mobile apps and games.

In his eight-plus years as a software, web, and mobile app developer, Mohammad has developed apps and games for both Android and iOS, and over fifty websites for a variety of international clients. He was granted the ‘Freelancer of the Year’ award from the Bangladesh Association of Software & Information Services (BASIS) in 2011. Mohammad continued to lead the Webcraft team until permanently migrating to the US in the fall of 2013, and joining iRule in November of the same year to lead Android development.


DJ Blake - Software Engineer

DJ earned a Bachelor degree in Computer Science from Hope College in 2003 and Masters degree in Computer Science from Lawrence Tech University in 2009. DJ worked for almost 5 years as a software developer at New World Systems developing public sector software. DJ joined iRule in August, 2012.


Brennan Crispin - Software Engineer

Brennan is a Michigan native and a University of Michigan engineering graduate. While in school, he did research on cyborg insects and microscale power scavenging. Realizing he didn't want work in a clean room or go to grad school after graduation, he ran off to join the Peace Corps and taught high school physics in Kenya. Brennan geeks out over electronics, band, band gaps, and musicals.


Tim Deiffenbaugher - Lead Technical Trainer and Customer Support

Tim earned a Bachelor degree in Fine Arts from Michigan State University in 2001. Tim worked as a custom home theater designer and installer at Paulsons Audio Video for 11 years before joining iRule in October, 2012.

In 2005 Tim was second place in the Remotecentral.com Universal Remote Control MX3000 Design contest for his Ford Mustang design. In 2001 he earned “Promotional Piece of the Year” from The State News which is the nation's largest collegiate newspaper.


Robb O'Brien - Sales Representative

Robb brings a diverse background in the field of consumers electronics to iRule. Having experience as a networking student, retail audio/video salesperson, and custom integrator over the last 8 years, he has witnessed first-hand the merger of audio/video and networking. Sensing the impending industry change to touch screens as the newest form of universal remote, Robb quickly jumped on-board as one of iRule’s original beta testers. Now, as one of iRule’s leading sales representatives, he informs others of iRule’s value proposition.

Robb is also a graduate of the University of Michigan and a die-hard Wolverine fan. Having lived and worked in both Chicago and Los Angeles, he is happy to be home in metro-Detroit to celebrate holidays with his family and closest friends.


Matt Blouin - Sales Representative

Matt earned a Bachelor degree in Business and Marketing from Western Michigan University in 2007. Matt worked as a senior sales consultant at Paulsons Audio Video for 5 years and as a Client Care Coordinator for Centria Healthcare for approximately 1 year. Matt joined iRule in April 2013.


Scott Jaschuk - Technical Trainer and Customer Support

Scott graduated from Northwood University in February 2010. He earned his Bachelors in Business Management with three minor focuses in ​International Business​, Accounting, and Language Arts. Once graduating from Northwood, Scott began working for Paulson’s Audio and Video ​and worked there ​for three years. During his time at Paulson’s he designed and installed many extravagant home theatre systems.


Adam Lezotte - Marketing and Sales Support

Adam joined the iRule team in February 2013. Adam is a student at Wayne State University who also participated in the 14 months-long Michigan Roundtable Regional Youth Internship Program for Diversity and Inclusion.


Rachel Miller - Executive Assistant

Rachel graduated from the University of Michigan in 2013 with a Bachelors in psychology. For the last year, Rachel was an assistant to an interior designer. In April 2014, Rachel got on board with iRule ​as an Executive Assistant.


Brandon Mason - Software QA Engineer

​Brandon is a Michigan native and former opera singer with a Bachelor of Music in Vocal Performance from Michigan State University and is a 2014 graduate of Dev Bootcamp in Chicago. Joining the team at iRule as Software QA engineer has given Brandon the opportunity to work in a city he loves for a company that embodies everything that’s great about Detroit and the state of Michigan.


Board of Directors

Itai Ben-Gal (see above)

Victor Nemirovsky (see above)

Paul Czarnik
Mr. Czarnik is an Executive Vice President and Chief Technology Officer of Compuware Corporation (NASDAQ: CPWR) where he provides leadership for the company’s technical strategy and innovation delivery. A programmer at heart, Paul has spent his career focused on technical performance, coding everything from music-keyboard controllers to medical-laboratory interfaces. Paul leads a team of 'proficient and prolific' consultants who deliver world-class Compuware innovation to customers and startups. Paul serves on the leadership team of Compuware Ventures and on the boards of the Mobile Technology Association of Michigan, iRule, and Motown Museum.

Ulrich Herter
Mr. Herter founded INCAT in 1989, as an independent international provider of engineering and design (E&D) and IT services and solutions to the world's largest automotive, aerospace and durable goods manufacturers. In 2004, Mr. Herter led the then $117 million company to an IPO on London Stock Exchange - AIM, and grew it organically and via M&A to $160 million by the end of 2005.

In 2006, he led the sale of the company in an all-cash transaction, to India-based Tata Technologies. In mid 2007, after 18 years as INCAT’s CEO, Mr. Herter retired. At that time, INCAT had revenues of $250 million, a combined global work force of over 3,000 employees in 11 countries, serving clients worldwide from facilities throughout North America, Europe and the Asia-Pacific region.

Josh Linkner
Mr. Linkner is Founder and former CEO of ePrize, the world’s largest interactive promotion agency which provides digital marketing services for 74 of the top 100 brands. Prior to ePrize, he was founder/CEO of three other successful technology companies. Each of his four startups enjoyed successful exits with a combined value of over $200 million. He has been on the board of over 40 companies, raised over $100 million of venture capital, employed thousands of people and fought through the dot-com crash, 9/11 and the 2008 financial meltdown. His extraordinary business accomplishments led him to be honored as the Ernst & Young “Entrepreneur of the Year” and as a President Barack Obama “Champion of Change” Award recipient.

Josh is CEO and Managing Partner of Detroit Venture Partners, focused on revitalizing Detroit. Josh is a regular contributor to Forbes and Inc. magazines and his work has been featured in The Wall Street Journal, USA Today, and The New York Times.

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